The global lithium-ion battery market is expanding at a CAGR > 25%. Hardly a struggle.
With cylindrical (18650) being the most common that Panasonic manufactures. Because they can be produced quickly, hence the lower cost per kWh. They are also a Tier 1 lithium-ion battery producer. Meaning they produce the highest-quality lithium-ion batteries, for automotive use.
Samsung and LG Chem are also Tier 1. But Panasonic is certainly more mature and have more experience (but more conservative like Toyota). Which I already mentioned earlier.