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> Do actors even act anymore? Do companies just pay actors for their likeness and do the rest?

I assume that would eventually get to generating a totally new person, rather than modeling after a specific actor who costs money.

That's already happening. Look into "digital influencers".

Even better! Imagine - every showing at every theatre in the world has slightly different actors A/B tested for the moviegoers.

Pixar and the like can theoretically do this already, but don't, maybe due to cost reasons.