Has anyone calculated how much money he saved on ads doing that? Seems like a huge efficiency advantage compared to competitors.
From a Google search, Elon made 11 billion last year in tesla stock options pay, while the ceo of Ford made 11 million, and in 2020, ford spent 2.8 billion on advertising. So in the viewpoint that Elon does all the advertising for them, they are paying quite a premium for it.