I did too. Youtube is not cheap for ad free. But I found I really like youtube music which comes with it.

Technically YT Premium includes "4K" which matches the price point of Netflix's 4k option. YT seems to have to spread their share around to more people as well, as a common observation for content creators is that Premium views offer much higher revenues than ad-supported views.

Thankfully my desktop adblocker continues to work on youtube so I haven’t had to deal with this yet