You can't simply copy the existing stuff, because patents. (And software copyright, yeey!)
Even if such a new company enters the market there's no guarantee that parts will be available later. So those new premium priced combines will have their own added risk premium.
And. There's again no guarantee that this new company won't ever "turn to the dark side". So probably farmers' resources are better spent on directly lobbying for "right to repair" policy.
It’s hard to believe John Deere is the only company to buy from, so that leads me to lean towards maybe it’s the best company to buy from? If that’s the case shouldn’t they accept the product as it instead of trying to get legislators to change the rules?
Now, I don't think measuring the effectiveness of those rules, to maintain the efficiency of the market, should have much to do with cardinality, but you're right that just adding more rules to handle edge cases simply leads to a more complex and likely more fragile ecosystem.
> How did one company get so big and change all the rules in farming?
How did all the usual automakers got away with the same copyright/DMCA hard-to-repair shit? Market forces. Race to the bottom.
> It’s hard to believe John Deere is the only company to buy from
Likely there are others, who likely pull the same shit.
> If that’s the case shouldn’t they accept the product as it instead of trying to get legislators to change the rules?
Of course this is a possibility. Or they can start their own company. Or they can ask other established machine manufacturers to venture into farming machinery hoping that that will help. And so on.
But basically what's happening is this group of farmers discovered politics, and they are now trying to persuade society/legislators/regulators/power-brokers to fine tune that "freedom" to include repairability.
Basically it's an economic argument against rent (in the economic sense). Because these buyers argue that they are basically in a quasi-monopolistic market, and thus the profits extracted from them (via these stunts) are a lot higher than they should be.
Of course we can say that who cares, just raise the price of produce, grains, etc... raise the already enormous amount of agriculture subsidies, let John Deere pocket this extra. After all, it's on the stock market, apparently there's no big private stockholders, majority ownership is by a bunch of funds. (There's a ~10% private equity too, it seems.)
Counterfactually we can say that those who did overextend too much died out. Those who are not focused can rarely do well enough to truly cash in on a market. (Is Samsung a good example of this or a good counter-example? Or simply a strange outlier?)
Near as I can figure out, right to repair is really code for I want to bypass the emissions controls on my equipment.
Deere employee, but not speaking for my employer. My opinions are my own.
What exactly do I get, as a consumer, from not being able to swap an ECU for a different one myself? What is the benefit for which I would be paying the premium?
I have never seen right to repair be framed as trying to bypass emissions. Especially considering the content of TFA and the fact that it also applies to consumer electronics and such. What makes you say that it is?
Of course not. Nobody with any intelligence will admit that is their real intent. That would be political suicide.