Claiming that they don't see a return on investment is equally silly. Most ISPs have rolled out fibre, or new equipment in the last 10 years. They could just have rolled out IPv6 when new equipment came online over the last decade.
Maybe the ISP deliberately bought equipment without IPv6 support, like we did, but by accident. Two years ago we bought new Cisco equipment, for a remote office, only to discover that there where no IPv6 support. So back to Cisco it went. Why did Cisco even bother to make network equipment that doesn't support IPv6?
Still, it's better than IBM who claims IPv6 support in their software, but haven't bothered to test it the last 7 years, so it doesn't actually work in the current versions.