> it's local and in-depth generic reporting that's struggling.

Exactly. And what's killing it is the big news companies like the NYT since they get preferential treatment by social media and search.

If you search for wildfires in idaho or california, you will most likely get links to NYT, WSJ, CBS, NBC, etc articles first instead of local news sources. People aren't going to click or scroll down to get a more accurate or indepth local source.

As more people use search and social media for news, it will be the local news that will suffer as tech caters to the biggest news companies.

I bet an idahoan who searches for wildfires in his state will more likely get an article from the BBC rather than a local source from idaho.

Seems like we are in an era where only the biggest survive in all industries.