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Two technical things if you are really serious. Localization. Make sure you can support the 22 official languages. And you need a mobile strategy. Mos of your potential users are going to come from. When you consider that brazil had more notebook shipments than India though the population is 1/5th. By my estimation, in India the mobile phone us the Internet.

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I don't know what the rules are like in India, but in America you don't have to pay taxes if your income is below a certain amount. I'm guessing that most of the people who don't know English are going to be in that lowest tax bracket.

The rules are similar, and a bit more generous if you're female, or above a certain age. As for the other part of that statement, you'd be surprised at how many people in that bracket can speak English - at least well enough to use a cell phone :)

> you'd be surprised at how many people in that bracket can speak English - at least well enough to use a cell phone :)

I think you missed the point - it's not about whether people in that bracket can speak English, it's that there aren't any people in the tax-paying bracket that can't.

Indeed. In my defense, anecdotal evidence: quite a few people in what we call the super-senior citizen bracket (yes, really) do pay taxes, and more than a few of them don't speak English.

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