These game engine configurators are great fun. The graphics are like Forza. Aston-Martin has one that lets you configure and see right down to the thread color amd stitch style on the leather seats.
Reminds me of the shenanigans pulled at old Apple demos with all sorts of behind the curtain hijinks to make the product work as Jobs intended them to. Remember folks, our infrastructure is held together by duct tape and quik seal, albeit elegantly arranged duct tape and quik seal.