And I say this as someone with two BMW motorcycles in the garage that we're pretty happy with.
Polestar, for example, has really hard nylon-like seats in their cars but are cramming a bunch of Google tech in it. Say what you will about Google, but it’s time to innovate beyond the infotainment system, and they actually seem to be doing that. Similarly, Teslas have had consistent quality issues and are ridiculously vendor-locked. The Model S drives nice but I haven’t heard great things about the Model 3, as least compared to other cars at its price point.
I’m actually pretty happy with Kia right now, their Niro EV is rather nice and they have a solid warranty on everything. The tech isn’t fascinating and Uvo (their connectivity service) is entirely unimpressive, but their cars seem to strike a good balance between the car and the tech without costing obscene amounts. The EV6 actually looks pretty exciting on both fronts too.
Ehhhhhhhhh I don't know about you guys, but I just slap in a new radio head unit myself and retrofit CarPlay via the aftermarket. I can hack CarPlay into a decent car, but I can't hack a decent car from one that prioritized CarPlay and interior RGB gamer lights over reliability and a decent ride.
By tech-forward I was more referencing things like mobile keys, connectivity, digital dash, HUD, etc.