This is every bit as pretentious as it seems, and literally requires a high price attached to it for it's target market...
But that's ok! It's no different than a ton of other fields that thrive on a certain level of ironic pricing.
It's no different than paying $500 for foam slippers that retailed for $75 that claim to be designed as affordable footwear for the masses and intentionally look as weird as physically possible(Foam Runner)
Or spending $200 dollars on a literal clay brick: https://stockx.com/supreme-clay-brick-red.
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This is like the tech version of a Supreme collab. People are even geeking out over Panic being involved in the comments here.
Ironically a lot of the people I can picture buying this also look down on that type of thing, but it's all coming from the same roots.