It was received as a typical Stock, Aitken and Waterman product, very, very, very similar to Jason Donovan, Mel&Kim, Kylie Minogue and the likes. It was like a train of one hit wonders: one smash hit, a few less popular songs and then forgotten. By the end of the eighties, most people had enough of the Stock, Aitken and Waterman formula.
And then for some reason, Rickrolling happened.