The EU’s service sector is massively uncompetitive, and most of its regulation of this sector has been designed as either a tariff or just a general barrier to trade. In every GDPR related thread people complain that the law is not achieving its objectives (which you’re almost doing here also, with your “maybe it will eventually work” comment), but the law is doing exactly what it’s designed to do. It’s implementing trade barriers (a generally unpopular type of policy), and generating popular support for them (by dressing them up as privacy regulations).