Not sure why it's so hard for some people.
When Amazon Prime was real 2-day shipping and they'd send something via overnight air just to get it to you in time, it was nice. And would have been hard to give up.
Now that it just means free shipping, and you might get it tomorrow and you might get it in a week, it's much easier just to buy somewhere else. Walmart. Target. BH Photo. Adorama. Best Buy. Tons of options.