Since "machine learning" and "artificial intelligence" are now mostly used as marketing slang and, hence, don't convey anything of substance anymore, it makes sense that job seekers will want to get in on this new highly paid trend.
Of course, that attracts institutions who sell matching certificates and magical one click solutions. But they conveniently forget to mention that to use ML/AI tools well, one needs years of experience in stochastics... The average person still gets confused by mean vs. median despite both of them being included and explained in Excel for 10+ years.
I predict that in 5 years, we'll have discrimination lawsuits by people who took a weekend AI course and feel offended that the math PhDs earn so much more, despite both of them working in AI.