Skeptical about the 90% claim. Is time spent on YouTube, Netflix, Prime Video, The New York Times and Spotify (with Joe Rogan specifically) so insignificant as to be relegated to the "miscellaneous" 10%?
I'd love to see which company is the most shared ones. Fringe ideas always seem the loudest/most shared, so that to me, would be a better measure of 'marketshare of reach'.
At which point NYTimes likely falls really far.
Okay, but as you say, Netflix isn't in their six either
https://www.newsweek.com/netflix-shows-viewing-figures-most-...
Sure CNN and MSNBC viewing numbers might not be as high as PewDiePie, but the type of people that watch it will be more valuable to influence.
Old media used to plough the money into investigative journalism and local news. New media doesn't do that, which is why our current crop of "leaders" in politics are drawn from celebrity culture and thrive on ignorance.
Corporate media sets the agenda or talking point of the day in a way that people then go on to discuss these talking points on podcasts and social media.
When considering situations that require “access” like daily press conferences with political figures ask yourself how many of those asking questions are independent reporters vs corporate media.
While social media does influence corporate media normally it’s just filler content or celebrity gossip that ends up getting talked about in traditional media.
I guess to summarise most people are getting their news from these six corporations either first hand or second hand via social media/podcasts.
This is how I felt weeding through all of it: https://thumbs.gfycat.com/MealyDishonestBadger-small.gif