Given that I wrote both the article in question (on a medium, Google+, that has no title field) and the title of this post, I think it is fully in my right to assign the title the way I want to ;P.

For context, though, that phrase is there to point out that when you are dealing with a worldwide audience of tens to hundreds of millions of people, you cannot make silly assumptions (see patio11's set of "myths") regarding names.

As for using that /specific/ wording, that is how Google themselves often describes the state of operating with that large, and that diverse, of a userbase, making it anything but "nonsense" and in fact fully "apropos".

(Also... what is "NB" supposed to mean?)