I was wondering the other day: Without the Internet and round-the-clock updates via Twitter, Facebook, etc - Would the pandemic be as pertinent in people's minds?

Social media is still relatively new, and the pandemic was amplified way more than it should have been IMHO. Nothing to tweet about? Tweet about COVID. No dramatic headlines to conjure up if you're a news outlet? COVID it is.

The pandemic didn't need 'campaigns', for it is its own campaign. With little effort it has graced news outlets' headlines for nearly 2 years now.