What's worse: this is from 2010. Pre-microtransation in video games, pre-dozens of $10 TV channels fighting over a few film copyrights, pre-subscription-razors, subscription juice, subscription groceries, subscription everything...
I can't believe people who pay $15/month for one TV channel (Disney+) are shelling out $30 to rent (not own!) the latest blockbuster. Blows my mind.
I'm old enough to remember in the 80's when conservatives blamed poor kids for saving up to buy $100 Air Jordans as some kind of societal ill, when in reality it was just the correct operation of the American consumerism.
Marketing has really upped its game in 40 years.