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Or in other words - software isn't written to be used, it's written to be sold

This is a good explanation for why open source projects sometimes deliver something more useful - when they are written to be used.

Yep, but it does depend on what you are selling, or what you 'say' you are selling.

Within UX you can focus on many things, be it an abundance of choice vs. known defaults, aesthetic vs. utilitarianism, CAPEX vs. OPEX etc.