I wrote that article, and consider the title I assigned to it here on Hacker News to be its official title; this is also the title that I used when I linked to it on my Facebook Page. Why, therefore, it matters at all that these words "didn't exist anywhere in the article" is beyond me.
As for "buzzwords", if you deal at all with Google employees, this becomes an irritating mantra: systems that have less than a hundred million users are often considered "toys" (and, to be clear, I can totally understand why this would be this way to these people).
And yes: I think that the point that "this actually happens to everyone everywhere" is an interesting point, and was the first comment on this post by patio11. I found that a very interesting insight, as many of my examples are more "those cases that come up when dealing with a global user community full of interesting edge cases", which to me /defines/ "web scale".