There has been numerous cases of battery fires with phones, cars, ... it's not uncommon.
This installation seems to have been planned quite well to prevent a massive disaster.
If you don't believe this is a problem in any battery chemistry, I challenge you to find a battery that does not heat up while being charged (they all do, due to thermodynamic inefficiencies). Thermal runaway in Lithium-ion specifically is largely an effect of the lithium decomposing as a result of large heat input (by a short or physical damage). Once this has occured the battery will go through several stages of burning.
It is true all batteries heat when charging, but this is not what I am talking about here. Simpliphi batteries do not require any cooling system because the chemistry is more thermally stable and does not have a risk of thermal runaway, even charging at high power. Tesla batteries have a cooling system not for the heat generated by charging alone, but because of the runaway thermal reactions involving cobalt.