I guess this is where Apple and Google are so radically differ in their messaging.

Why do I as a customer care about Tensor or TPU, what does it give me or more clearly, why should I care?

Apple's messaging is about longer battery life or instant start or whatever, things I as a user see and notice.

How does having a Tensor or whatever core affect me in day to day useage?

I'm not getting that message clearly from skimming the article, other than "We have Tensor"