These are multi-million (billion?) businesses. There's strategic leadership, target acquisition pipelines, R&D, talent recruitment and coordination with other businesses in the space.
There's every indication that with a little bit of protection money, you can even run your business with no interference from the law, as long as you don't mess around in your own backyard.
You can see from the blog post, that this "company" has done a product-market-fit analysis. They've taken a look at their competitors' work, considered the pros/cons, and decided that they can do better. Since they are a b2b company (hehe) you can be reasonably sure this is not some PR aimed at consumers. I think it reads as a recruitment pitch to their lead generators (read: hackers whom infect other networks for them).
You can see the pitch, it almost reads as a vacancy post:
- We make a lot of money
- We're new to the scene but already have had success
- We only work with the best hackers
- We pay you lots of money to infect a network, if you got what it takes