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I think Mozilla should be more proactive about soliciting donations (esp. on a recurring basis). Put a "Donate" button into the new tab screen for example, or just prompt me every now and then like wikipedia does. Right now the "Donate" button is a tiny link in the footer of the Mozilla website.

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Donations go to the nonprofit, not the browser. AFAIK, it's impossible to donate to support Firefox itself.

They inserted ads into the default new tab page at some point as "sponsored shortcuts" and "sponsored stories", although I think those options defaulted off for existing Firefox installations.

Honestly though Mozilla should just cut the bloat that makes up the majority of their budget, bank the Google bucks while they're still getting them, and turn that into a sustainable endowment. Unfortunately the C-suites of large, failing organizations can justify larger salaries for themselves than small, successful ones I guess.

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