That research was done by Oxford University over a 5 year period.
It's not a meme - it's scientific research.
But I get it, it's easier to label it a meme, so we can continue our destructive lifestyle.
And it's not just about GHG, it's also about biodiversity and habitat loss caused by the large scale animal agriculture industry.
But hey, burgers first, right?
And screw future humans having to live on a more hostile planet.
I think humans needed to be this remarkably selfish to get to this point. But now selfishness risks a quick demise. Quick as in faster than evolution can be an aid.
If there isn't a technical solution that's economically and politically equitable, we will end.
And buying solar panels and upgrading to a hybrid or electric car which costs thousands is easier than replacing your meat burger with a plant-based meat burger. Makes total sense and lets ignore biodiversity and habitat loss while we're at it.
Why not do both?
Why not eliminate / reduce consumption of large scale dairy and meat products AND use renewable energy sources?
Surely you would agree doing both is actually even more impactful, no?