It's invisible, and difficult to measure, so little gets done about it. But if you're a developer who wants to help. Check out:
https://sustainablewebdesign.org/
Pretty much all the solutions to making a greener web would make the web better in general.
- Send less data (efficient video, images, fonts, etc) - Make fewer requests - Use a CDN (the greenest one you can) - Stop collecting vast amounts of personal data - Better bot blocking - Use PWAs when appropriate
- Change the culture, foster competition for doing the above.
I'm sure there's a thousand more items you could add to the list.