Then you get to choose whether to push your data to the third party or not, given the risks involved.
The author even notes they were opposed to Facebook's end-to-end encryption previously, I assume because as for defaults it sets a precedent and makes it unsearchable, but I'm not sure the specific tradeoffs they weigh and points they consider since it's behind a paywall (and I'm not sure I agree).
> discuss the government/citizen tradeoffs in that light. I.e., holistically, not per company.
Right now the differences are essentially per-company, since we've let our experiences be controlled almost entirely by a small subset of companies. To abstract the implementation from the primary implementer is to obfuscate some of the cause and effect here. We should discuss this as a societal tradeoff, as you note, but we should not ignore that this was spurred by a company running out in front of what was required of it and implementing this system which many see as at the expense of their users privacy.