Yesh, basically anything that the body doesn't requires to function normally is just capitalist junk.
https://thehill.com/changing-america/well-being/medical-adva...
https://ods.od.nih.gov/factsheets/Vitamin%20D-HealthProfessi...
I'm lucky in that my skin type is tannable, I know for some people that's not an option.
It is over-hyped and overused. I see people out for a half-hour run at 7 AM (UV index=0), wearing sunscreen.