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I'm making a wild guess here, but I think the missing context from this web site and other comments is that this is intended to be a college town community. If you look up the address (2025 E Apache Blvd, Tempe, AZ 85281) it's a walkable/bikeable distance to Arizona State University which (from my understanding) is the prominent college in the Phoenix area.

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Bikeable if you're comfortable with biking on Apache or University, but not really walkable. It's 2+ miles of sidewalks and throughfare crossings to the actual campus. I imagine that's why the site stresses bike and transit so much — it's 100 feet from an Orbit route, 0.3 mi. from a rail stop, and 0.7 mi. from Valley Metro bus stops, and all go to campus.

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