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I agree with you but there were so many cases already in the past, that its for a long time just a fact of life that won't change, nothing revealing.

Trying to spin their amoral business setup in any other way is just an exercise in (self)lying.

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I would have settled for an acknowledgement that users are demanding this change. No need to fake believing it’s a good thing for users or Facebook’s business, even. Simply: “Users are becoming increasingly concerned with how their data is processed. To meet this concern, and maintain personalization that benefits them, we…”

But they couldn’t muster that.

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