Snowden exposed that Apple was actively part[1] of the PRISM data collection and surveillance program targeting Americans.
Apple also voluntarily gives up customer's data when requested by the US government for about 120,000 individuals a year[2]. They also hand over the data for over 31,000 users/accounts in response to FISA and NSL requests[2] in a six month period.
> eta: It makes way more sense to me than Apple actually thinking this was a good idea.
Based on the company's own messaging, they simply seem proud of the project and find it ambitious[3]. They're also excited about the project's expansion and evolution[3].
[1] https://en.wikipedia.org/wiki/PRISM_(surveillance_program)#/...