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> We are FAR beyond such coarse distinctions in the era of surveillance capitalism. Isn't that the point these days? To market at such a fine granularity that it becomes individuals?

As long as the marketing algorithms still go "hey, I see you bought a fridge. Here are ten more fridges you may be interested in", let me express some skepticism at their supposed intelligence.

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Such algorithms don't necessarily KNOW that you bought a fridge. They certainly change tack, however, when you stop clicking on those ads or click on others, or any of countless and unknowable other cues.

Other than some small number of exceptions(). I am not convinced that marketing budgets are fluff.

() Huy Fong Foods (Siracha Hot Sauce) -- that's literally the only product company I can think of that doesn't do marketing, apparently?

Huy Fong marketed by networking within the Vietnamese immigrant communities of Southern California. Marketing is literally every action taken that results in sales - not merely paid advertising alone.

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