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Comment by sudonim | Hacker News Reader

Tldr; 100% juice like tropicana is deoxygenated to remove all the flavor and make it last a long time and then natural flavor is added to make the taste consistent.

They shouldn't be able to say its 100% juice. WTF.

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Why not? When your blood delivers oxygen to your cells, it becomes deoxygenated. Is it no longer blood?

If the natural flavor they add is made of juice (orange or not), and they add it to juice, is the result no longer juice?

When the package says "100% juice," I think most people assume that means that the juice is squeezed from the orange and it goes into the carton without any processing or additives. I'm sure that's the impression that they're trying to give by putting that on the label. The fact that this isn't the case, and that the juice is actually highly processed in a very unnatural manner, is pretty alarming.

Without any processing or additives? I'm for the most part quite glad the juice and milk I buy at the store has been processed--without pasteurization and homogenization, for example, milk would be significantly riskier AND less convenient.

You may be glad that your 100% pure orange juice is in fact highly processed orange juice product, but most people would be rather shocked to find out what is happening.

And you may not be correct about the pasteurization of milk. There are many who feel that natural unpasteurized milk is healthier. Pasteurization is perhaps more necessary in a mass production environment, but it is not necessarily better for our bodies.

This story adds more proof for me that we should consume nothing that "comes in a box", so to speak.

There are also many people who "feel" that vaccines cause autism, or that such-and-such an artificial sweetener causes cancer, despite a lack of any real scientific evidence. Once I see a few real studies about the long-term health effects of pasteurized vs. unpasteurized milk (besides the lower incidence of food-borne illness in pasteurized drinkers), I'll be willing to consider it--but not on the "gut feeling" of "moms", those heroes of anti-intellectual anti-science BS everywhere.

Pasteurization is perhaps more necessary in a mass production environment, but it is not necessarily better for our bodies

It's sure as heck not worse. If boiling things is unhealthy, we've been dreadfully unhealthy for tens of thousands of years.

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