The Mach-E really seems like a pretty good car.
As an enthusiast I can't get over the Mustang name, though. It's irrational and emotional.
As an enthusiast I can't get over the Mustang name, though. It's irrational and emotional.
That's exactly why they did it. Certainly gets people talking. Most (nearly all, really) consumers make their car purchasing decision more on emotion than objective analysis. They decide what they want first, based on how it makes them feel, or the image it projects, then they seek out justification to buy it.
Ford is really honest about it, when they talk about the 2.3L Mustang (and the base V6 before), they are specifically targeting "image seekers." These exist in large numbers, and help finance the enthusiast trims.
Honestly, they've done worse, but I grit my teeth a little when people say the name. And yes, I get that I'm irrational about a brand with the rest of the minority I know who is also pissed. It's history, though, ya know?
That’s marketing for you.
Except for some teething problems, like locking the car in some "safe mode" when going downhill[1], which had quite the dramatic impact in a country like Norway...
Fortunately for the owners it seems to only be a firmware issue, and not the regenerative charging hardware as speculated.
[1]: https://motor.no/forbruker/atte-nye-mustang-havarier--14-tot...
I get why they called it a Mustang, but it's really not - and that's actually a plus for me.