I thought larger companies keep tabs on the "noisy and popular" ones in media (and social media) and would take more care not to annoy them further. But this story makes it seem like Apple has decided to just keep pushing his buttons as some sort of punishment.
I don't believe there's anyone capable in Apple top leadership who's spending any time in leading the App Store team appropriately. The scammy apps and the contrasting meaningless rejections of praiseworthy apps only tell one thing – the App Store is an abandoned space run by "bots" with almost no oversight.
As an Apple iDevice user for long, this story (from the beginning) as well as others have made me wish for alternate app stores on iDevices enforced through regulation. The wait has been too long already, and Apple isn't being the steward it imagines itself to be or portrays itself in media to be.