This is their first significant black eye (the Craigslist stuff was far more limited in its audience reach), and has the potential to derail a company that's only 2 years old. Of course they're going to be responding emotionally, and unfortunately that means perhaps doing too much or doing the wrong thing (like suggesting to meet for coffee without asking how EJ is coping).
Now, that emotional involvement with the business is considerably less than the emotion of coming home to discover your house has been ransacked, so I'm not trying to compare. I'm just observing that Airbnb's response (for better or worse) is not devoid of emotional triggers either. I do hope EJ is receiving the support she needs and am sure she will get through this. I similarly hope the ongoing support the Airbnb founders are receiving recognises the feelings element of running a large business through the prism of their emotional attachment.