Not directly related to the linked content, but "N times less" never really made that much sense to me. In this case, I'm guessing "5x reduction" means "80% less"? Or "20% of the previous usage"?
It would make more sense for me to say a fifth, or 1/5
log(5x) = log(5) + log(x)
log(x/5) = -log(5) + log(x)
So the difference is just a sign change on a log scale. And it's natural to use a log scale when working with percentage changes.Perhaps better expressed as “5 fold”.
So, not exactly, but close. ~22% of previous usage.
5 times less than 20 would be 4 or (20 * 1/5), the same as 20 is 5 times more than 4.
Marketing always finds a way.. 5/30=16.6%, 5/25=20%