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Rofl. The author wants you to build a site, social accounts, and a supplier then spend $15k and it’s rebuilt? Anyone can do that. Running profitable digital advertising is a highly skilled job and not something anyone can do. It takes a lot of learning and a lot of money to burn. There is a reason media buying agencies exist.

Taking over just the paid search account is worth more than $15k.

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I threw out a rough number. And I agree digital advertising takes time to learn. But with a rough number of $15k and spending less than $75k total you absolutely can get help to run some proper ads. You may not be profitable immediately, but you can get the ball rolling growing your social accounts, growing your email list, and generating some sales. Then you can snowball off that. My point was you can spend much less than half of the asking price to build a similar company. In this case it’s probably better to build vs buy. That’s the only point

Okay yeah I see what you’re saying that if you spent the same amount building v buying you’d end up better for sure.

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