And yet after a whatsapp call I'll be advertised things I'd never mentioned by any other medium. It is striking.
This is the same phenomenon as driving with other people and suddenly asking out loud "Hey let's find such or such type of car". Whatever the make (within reason), you'll probably start finding out a bunch of them. That's because you start paying attention, of course, not because there's suddenly a surge of people driving them at the exact time you're looking for them.
If someone could come up with proof of this, they'd probably be set for life in one way or another. Perhaps they could monetize the information by collaborating with short-sellers, or simply kickstart a career using the massive media attention.