I found MTV's coverage of "piracy" (which of course didn't exist back then) to be particularly enlightening. They clearly showed websites where people could listen to their favorite band's songs, and yet there was no mention of theft or the poor artists who won't get paid. Instead, they, and the artists they interviewed, cast it as a great way for fans to gain exposure to their music and interact with them. Dave Matthews comparing it to how "bootleg tapes spread the word about us" was particularly telling.