Comment by mindcrime | Hacker News Reader

Comment by mindcrime | Hacker News Reader

Disclaimer: I'm not an expert on this, although I have been doing a lot of reading / studying on social network analysis and network science lately. But just to throw some ideas out and provide some food for thought:

Extrapolating from this fact, shouldn't the patterns (and hence the logic) within social networks hold meaning?

Probably, yeah.

What would be the equivalent of running "pulses" through the social graph?

Depends on how you see the analogy. Research on "diffusion of innovations"[1] could relate to this... the idea being that the introduction of a new "thing" (a technology innovation) is your "pulse" and its spread through the network is the analogue of the neural network processing. Also possibly related would be the idea of "information cascades" in networks[2]. Seems like there's something of a parallel between some of the SNA / Network Theory stuff and the Spreading Activation[3] stuff as well.

I don't know about trying to treat the social network as an analogue of a neural network, but the Social Network Analysis[4] folks certainly study the flow of information through a network. You might poke around the journals and forums on that, or the Network Science[5] and/or Complex Adaptive Systems[6] people and see if anybody is doing anything related.

[1]: http://en.wikipedia.org/wiki/Diffusion_of_innovations

[2]: http://en.wikipedia.org/wiki/Information_cascade

[3]: http://en.wikipedia.org/wiki/Spreading_activation

[4]: http://en.wikipedia.org/wiki/Social_network#Social_network_a...

[5]: http://en.wikipedia.org/wiki/Network_theory

[6]: http://en.wikipedia.org/wiki/Complex_adaptive_system

There's an interesting wiki full of links related to network science and complex systems here: http://netwiki.amath.unc.edu/ that might be fun to explore.

The links are much appreciated. Thanks! The social network article is especially detailed , glad you pointed it out.

Funny, I was thinking of the exact same example of modeling diffusion of innovations when you edited your post to include that. Using a social network, you could simulate the diffusion of information about a product from the starting point of an advertisement. So theoretically, you could highly optimize your ad campaign to target just the right people that will spread the word of your product the farthest.

Using a social network, you could simulate the diffusion of information about a product from the starting point of an advertisement. So theoretically, you could highly optimize your ad campaign to target just the right people that will spread the word of your product the farthest.

Yep. Gladwell talks about the marketing aspect of some of these ideas in this book The Tipping Point. Actually, despite being a "pop science" book, there's a lot of good stuff in The Tipping Point, in terms of providing good starting points to start exploring. Reading his book was one of the things that got me interested in this field. From there, I started reading the stuff by Duncan Watts and Albert-László Barabási and then some of the more technical stuff. It turns out that network science underlies and unifies all sorts of stuff. It's really proving to be fascinating... well, to me, anyway.

Here's a link to some interesting theoretical work by Hernan Makse titled "Identifying Influential Spreaders in Complex Networks."

http://arxiv.org/PS_cache/arxiv/pdf/1001/1001.5285v2.pdf

They actually used some online networks for their simulations:

"We investigate (i) the friendship network between 3.4 million members of the LiveJournal.com community [15], (ii) the network of email contacts in the Computer Science Department of the University College London (Zhou, S., private communication), (iii) the contact network of inpatients (CNI) collected from hospitals in Sweden [16], and (iv) the network of actors who have co-starred in movies labeled by imdb.com as adult [17]"

They found some rules about how the structure of the network influences the spreading ability of each node. As you may suspect, they find highly connected individuals aren't necessarily the best spreaders.

Reply on news.ycombinator.com