So what? I would argue that most companies don't live and die on their technical merit. I don't think that Toyota cares if they're using the latest JS framework or if their devs are 10% slower than the SV ideal. I for one struggle to think of a single company that is where it is only because of it's technical superiority, and not because they also knew how to sell that technology, how to talk about it, how to relate with people who should use it.