I wasn't expecting to like this article based on the headline, but firmly agree with the conclusions they present.

I was worried it would follow the same trajectory as the "Big corporations told us they would recycle our plastic, then they didn't" argument which bizarrely never ends with "so let's force them to do so" and more often seems to encourage burying plastics in landfills, which is exactly the thing the companies wanted. Since they sell the input for the new plastic production.

I would add that I think one angle they use is to connect fossil fuel emissions to things you like, presenting the false choice of "thing you like" vs "cutting carbon" when in fact most things could have significantly less carbon if we wanted them to. But obviously fossil fuel suppliers don't really want that as the easiest wins in almost all cases are to simply not burn fossil fuels.

There's so much low hanging fruit that we are missing out on at the moment that if someone is talking about making sacrifices, they're probably scamming you.