We've found little overlap between customers in terms of LMS. Most use spreadsheets or build something in house. I imagine this will change in the coming year or two.
BTW, if anyone wants to build a universal LMS or a Plaid for LMS I think it's the right moment.
We've had investors ask why Pipe doesn't just do this and we respond with, because it's a just a different beast. We currently have a fairly broad funnel but we'll be specializing more during this next growth stage.
Retaining companies as they scale will be an issue, particularly at first. Once the software and marketplace are robust, we'll be able to go much further with our customers.
We're trying to avoid lock-in mechanisms like ROFRs and warrants. The product is either efficient and founder friendly, or it is not.