It amazes me that the consumer welfare standard has become so ingrained in legal antitrust. How is a company town, feudalism, or even slavery not the purest endgame of this logic? Own nothing and forever be indebted. “Wow, everything is free for most consumers, I guess we created a great world!” Can we move on to the total welfare standard, please. [1]

[1] https://www.ftc.gov/system/files/documents/public_statements...