3x12TB
> In the big data world the "complexity" of the data doesn't really mean much.
Oh how wrong you are.
It is much easier to deal with data when the only thing you need to do is to just move it from A to B. Like "find who should see this message, make sure they see it".
It is much different when you have large, rich domain model that runs tens of thousands of business rules on incoming data and each entity can have very different processing depending on its state and the event that came.
I am writing whole applications just to data-mine our processing flow just to be able to understand a little bit of what is happening there.
At that traffic you can't even log anything for each of the transactions. You have to work indirectly through various metrics, etc.