Its popularity is due to other factors, not some privileged position it occupies. Unlike Google’s or Apple’s app stores which absolutely have a privileged position on their respective platforms.
This four year old article puts Steam game sales revenue at 13% of the total PC gaming sales revenue (and 18% of digital sales revenue):
https://www.pcgamesn.com/steam-revenue-2017
Couldn't find any newer stats, but surely it hasn't grown from 13% to 90% in just four years?
Where's all the rest of the money supposedly going through?
Which kind of feels about right: there are other game stores; Ubisoft and Origin are the ones that cater to AAA publishers as well. Not to mention that things like the Microsoft Store could well cater to the surprisingly large casual game market (one of the sources quotes $5.2 billion for "Browser PC Games", which I think is reflective of how big casual games are). And you can find people who publish and distribute games outside of Steam.
So saying that Steam has a dominant but not overwhelming market feels correct. The numbers I see most bandied about are 50-75%, which look to be estimated from very old data from what I see. I'm sure if any competitor to Steam had reason to believe they were larger than Steam, they'd be trumpeting it as loudly as they could.
https://www.forbes.com/sites/mattperez/2020/01/14/epic-games...
"Exclusives have been critical in gaining momentum in the presence of a competitor that began 2019 with more than 90% market share"
Does steam block or make it hard for people to download the same programs via other means? looks more like a premium platform rather than a gatekeeper.
This does not exist for iOS because there's no other stores on the platform, and you cannot "just" switch to another the Play Store.
Steam does not come pre-installed on nearly every device unlike Apple's and Googles offering. Future Steam Deck not withstanding, but that will be miniscule player.
They don't prevent any other store from operating. So I don't see how they are comparable to anything Google or Apple does. Windows Store might qualify if they forced themselves on Windows in same way. But certainly Steam is entirely different.
Unlike the Google Play Store which gets special access to APIs that other app stores cannot use.