Everyone loves the story of the overnight success. No one wants to read about a 10-15 year struggle, with liberal doses of failure and setback. They'd rather read about someone who had a 'light bulb' moment and cashed out six months later. The reason is perhaps that everyone likes to think they too can do it - if amazing success is available almost overnight to other people, why not to them. Not as cool to dream about years and years of toil...