The people spouting about "no new normal" are ignoring facts and history. It's one more place to spread misinformation and be cheered on as only "disapproving of the new normal" and not spreading FUD. Most of them use gotcha's like "Masks don't prevent infections", "The vaccines don't work", or "lockdowns don't prevent the spread". All true statements.... technically. But there is clearly more information and nuance out there that says otherwise.
They aren't pushing back against new norms either. Quarantines, lockdowns, public focus on overcrowding and public health were were popular in the early 1900's when TB AKA Consumption was hitting the US hard. We have always steered clear of sick or contagious people.
The thing that they're (NNN folks) glossing over is their feelings. Their feelings don't dictate the way commerce works. Commerce needs to flow and when a global pandemic threatens that flow. Mountains will move to prevent collapse. When people are afraid of an invisible virus and are unable to tell when you have it or not, and other folks don't care and are actively spreading it or hindering the prevention of spread. You will have Mask mandates, lockdowns, and vaccines mandates by large employers. Because guess what...if a virus threatens their bottom line, you better believe they going to do everything in their power to keep the money coming. And so will every person who wants to continue to participate in a functioning society.
It's as valid of a position as the argument against airbags or seatbelts.